20 de marzo de 2009

Música En Libertad

Chris Anderson analiza cuatro tipos de modelo de negocio que incluyen música gratis.
  1. Direct Cross-Subsidy: The cost of joining The Spill Canvas Fan Club is $19.99, but if you join you get a 20$ Gift Certificate and exclusive content free.
  2. Ad-Supported: Downloading Kid Rock’s new song American Warrior is free, but it is ad-supported by The National Guard.
  3. Freemium: Radiohead’s In Rainbows was based on a freemium because those who paid subsidized those who got it for free
  4. The Gift Economy: Prince gave his album Planet Earth away in The London Daily Mail in order to gain attention, boost reputation, and spur ticket sales.