25 de enero de 2008

Las Primeras Cubiertas de Discos


In 1939, 23 year old Alexander Steinweiss proposed to Columbia to make a change in the presentation and packaging of the 78 RPM record albums and to use original artwork (drawings and paintings) on the covers. This new approach was quite a change if compared to the gold or silver imprint of just the nomenclature in a serif or gothic font on the black, brown or beige heavy books. The new look skyrocketed the sales of an already very popular composition. From that day on the artistic packaging became an important part of the record.
Alex Steinweiss and other Artists and Designers